The 'Tinder' for stocks

Vario was an investment assistant designed to help users discover stocks that align with their interests, ideas, and risk profile. The platform offered personalized portfolio recommendations while teaching the basics of investing in a playful and accessible way.

I co-founded the project with a team of four, leading the overall product direction and guiding the team from concept to beta release. My responsibilities included branding and market positioning, defining the information architecture, UX/UI design, and interaction design with animations. I also conducted user testing to validate our concepts and contributed to online marketing strategies for the launch.